Visual Attention to Marketing and Online Video Advertising
Eye tracking and attention research for online advertising and commercial media.
Collaboration
Visual Attention to Marketing and Online Video Advertising
This work studies how viewers respond to online advertisements, including when attention is sustained and when users are eager to disengage.
- marketing
- youtube
- advertising
- visual attention
Project scope
Investigating how users allocate attention while watching online advertisements and commercial media.
- Eye tracking is used to identify patterns of attention to commercial content on platforms such as YouTube.
- The results support broader questions around human attention, engagement, and design strategy.
Researchers
- Doyle Yoon
- Dr. Ziho Kang
- Fuwei Sun
- Morgan Corn